Course: Marketing, Business Management, & Entrepreneurship MarketingBusMgtEntrp

School Type:

High School

School Max Description:

MarketingBusMgtEntrp

Content Area:

Career Academies and Programs of Study: Business and Finance

Description:

This course introduces students to entrepreneurship, management and marketing for the Marketing program of study. This course will provide the fundamental entrepreneurship concepts, entrepreneurial process and examine the role of innovation in business development. This course will also provide the fundamental nature of marketing and the impact of marketing activities on the individual, business and society. This course will provide the foundational understanding of business concepts, management concepts, key terminology, and role of business in society.

Course Code:

985103

Prerequisites:

3DE student

Credits:

1.0
Business Marketing CTE

Dual Enrollment Compatible Course:

NCAA Eligible:

Textbooks

Title:

Marketing, 5th Edition

ISBN:

9780357135747

Grading Factors:

Learn more about our grading factors. (Administrative Procedure 5121)